

This just goes to prove that if one produces something people want, audiences will go out and buy it, in droves. That being said, there are still some artists that attain the USA platinum benchmark in the first week of release. With album sales dropping, fewer artists are achieving these targets. It is clear, therefore, that all of the artists, in the list that follows attain Platinum status in their first week of sales in the USA alone, if sales were limited to the USA. In the USA, for example, there are three major categories: In order for an album to attract a certification, they need to sell a certain number of units. Normal artists will usually take a protracted time before their albums are certified, gold, platinum or diamond, but the sales of these mega albums are so large that they obtain instantaneous certifications. After observing sales trends for many years I started noticing that some artists shift such large quantities of albums in their first week, that they attract an immediate certification. After the death of a major celebrity, people seem to go out in droves to purchase an artist’s past catalogue, almost as a way to show respect to the artist or maybe as a way to hold on to something from their past.įor me, one of the things I really forward to is seeing how an album fares, with regards to sales, in its first week.Grammy time: in the week after the Grammy ceremony album sales increase.Christmas time: in the lead up to Christmas album sales increase exponentially.The first few weeks after the initial release of an album (that’s obvious).There are a few times in which album sales spike: It’s a tough juggling act.Īfter having observed the charts for many years, I have noticed a few trends regarding the way in which people buy albums. In order to attain this level of success an act really needs to be in tune with what is happening on society, what audiences want, whilst remaining true to their brand and music. What fascinates me the most is the fact that an artist can so unanimously appeal to the social conscious that people will go out on mass to purchase their album and even more fascinating, in the album’s first weeks of release.


I’m a big chart watcher and album sales figures fascinate me.
